Spark Event Group acknowledges the Traditional Custodians of country throughout Australia and their connections to land, water and community on which we operate. As we go about our work and life on this land, we pay respects to their Elders past and present and we extend that respect to all Aboriginal and Torres Strait Islander peoples today.
We respect and welcome people of all backgrounds, genders, sexualities, abilities and cultures.
All are welcome at Spark Event Group.
Spark Event Group acknowledges the Traditional Custodians of country throughout Australia and their connections to land, water and community on which we operate. As we go about our work and life on this land, we pay respects to their Elders past and present and we extend that respect to all Aboriginal and Torres Strait Islander peoples today.
We respect and welcome people of all backgrounds, genders, sexualities, abilities and cultures.
All are welcome at Spark Event Group.
Workforce
LEADING THE WAY
Spark is the leading supplier of event workforce management solutions in Australia, working across the biggest events, with the largest agencies and brands.
At Spark, we connect the country's most prominent brands and major national events with our Workforcers, a dynamic, highly motivated team of event professionals ready to bring any experience to life, no matter the scale.
We bring over 40 years of combined experience to the table, rooted in a simple belief: great events require great people. That’s why we hand-pick and personally screen every team member for their energy, sharp expertise, and professional attitude.
By truly knowing our workforce inside and out, we do more than just fill shifts, we build high-performing teams that deliver seamless, unforgettable experiences.
Workforce Management Services
Staff Planning & Scheduling
Recruitment and Selection
Time & Attendance Management
Performance Management
Staffing Analytics
Workforce Management Services
And much more...
Our capabilities go beyond standard event staffing by providing an end-to-end network of skilled professionals for every operational need. We supply on-site management and supervision, front-of-house event hosting, and logistics site crews.
Additionally, our services include patron services, technical production, brand activations, hospitality support, and health and safety compliance. We deliver the necessary infrastructure to ensure every event runs smoothly, safely, and at a high standard.
On-Site Management & Supervision
Event Staffing & Hosting
Logistics & Site Crew
Patron & Guest Services
Technical Production & Ticketing
Activation & Brand Merchandise
Hospitality & Catering Support
Health, Safety & Compliance
A NEW ERA BEGINS
VIPEOPLE is now Spark Event Group.
VIPeople is one of Australia's leading providers of specialised customer service staff to the venue industry. With a strong presence in New South Wales and a national reach, the team is known for delivering professional, reliable people who help create exceptional guest experiences.
What sets VIPeople apart is its commitment to developing great people, not simply supplying them. Through rigorous recruitment, ongoing training and a strong service culture, every team member is equipped with the skills, knowledge and confidence to represent venues and events at the highest standard. This focus on preparation and customer experience has earned the trust of clients and helped build a loyal, long-standing workforce.
Today, as part of Spark Event Group, VIPeople combines its specialist venue staffing expertise with Spark's broader event management, workforce and operational capabilities, giving clients access to even greater resources, reach and support nationwide.
With extensive experience across venues, events and live experiences, we provide specialised customer service professionals trained to deliver exceptional service across a broad range of touch points, including:
Ushers
Turnstiles/scanners
Queue Management
Corporate Hosts
Merchandise Sales
Box Office / Ticket Selling
Cloak Room
Activation & Merchandise
Guest / Data Registration
Car Parking Operations
Wayfinding / Directional
Access Control
Informational Assistance
Corporate Waiters
RSA Marshals
Concierge
Reception & Administration
A FEW KEY EVENTS
Case Studies
MAJOR EVENT CASE STUDY
FIFA Women's World Cup Australia & New Zealand 2023™
Summary
64 matches delivered across 10 venues in Australia & New Zealand for Match Hospitality
Roles
Delivered Host, Supervisor & Stagehand teams nationwide
Training
Standardised training and service delivery across every venue
Logistics
End-to-end workforce logistics, uniforms and sign-on management
MAJOR EVENT CASE STUDY
Formula 1 Australian Grand Prix
Summary
800+ staff rostered with 99% attendance in 2025
Roles
Managed workforce across patron services, hospitality and venue operations
Training
Comprehensive online and on-site training delivered for every team member
Logistics
Managed operations across 7 event zones including sign-in, radios and workforce coordination
VENUE & MAJOR EVENT CASE STUDY
Melbourne Park & Australian Open
Summary
Year-round workforce partner since 2019
Roles
Workforce delivered across venue operations, guest services and logistics
Training
Mandatory venue induction and event-specific training completed by all staff
Logistics
On-site management, workforce reporting and operational coordination
VENUE CASE STUDY
Sydney Opera House
Summary
Trusted workforce partner supporting Sydney Opera House events and theatre operations
Roles
Delivered guest services, ushering, cloakroom and event operations staff
Training
Venue induction and operational training completed for all new team members
Logistics
Seamless workforce coordination, sign-in and operational support
Testimonials
“ Sydney Children’s Hospitals Foundation has had the pleasure of partnering with Spark Event Management over the past few years to deliver our flagship community event, Walk for Kids with Cancer. During this time, the collaboration has been incredibly successful, helping us raise over $1.5 million to change the future for kids diagnosed with cancer.
Spark’s professionalism, attention to detail, and genuine passion for creating meaningful experiences have been evident every step of the way. The team consistently brings energy, creativity, and a strong focus on participant experience, ensuring every event is seamless, engaging, and impactful.
They are not only highly knowledgeable but also incredibly supportive and easy to work with, making them a trusted partner in achieving our goals. Their commitment to excellence truly sets them apart. I would highly recommend Spark Event Management to any organisation looking to deliver outstanding events with bothprofessionalism and heart - they are an absolute pleasure to work with.”
Jonny Miller
Community Engagement Relationship Manager
Testimonials
“Spark Event Group has been an invaluable partner of the Mother’s Day Classic since 2021. Their professionalism, attention to detail, strong focus on safety and commitment to excellence have helped us deliver exceptional event experiences while always keeping our community at the heart of everything they do.
What sets Spark apart is their genuine understanding of our purpose. They are more than an event supplier. They are trusted partners who consistently go above and beyond, embracing our vision and helping bring it to life. Just as importantly, they are a fantastic team to work with. Responsive, collaborative and solutions focused, they bring a calm and practical approach to event delivery and are always willing to support the evolving needs of our organisation.
We are incredibly grateful for their expertise, dedication and the outstanding team they have built, and for the important role they continue to play in the success and growth of the Mother’s Day Classic”
Zara Lawless
Chief Executive Officer
Testimonials
“TEG Sport have been contracting Spark Event Group since 2015, and it has enabled us to enhance our event delivery due to the very high level of event management support they provide. We have utilised Spark across a variety of areas including venue planning, matchday operations, contractor communications, team liaison logistics and event accreditation processes.
Across all of these areas Spark operate as part of your team and represent your company in a professional manner as well as being pro-active and at times going beyond the scope to get the job done. With this type of approach this allows us to deliver premium international sporting events and build strong relationships with key stakeholders and international teams who have a great experience and want to do more with TEG Sport in the future.
Spark are easy to work with and adapt well to changes and/or managing issues that may arise throughout the planning phase as well as event delivery. Spark have most recently been apart of key events such as the EPL World Tours, Manchester United Tour, Kambosos V Haney Pro Boxing, Boomers V World and NHL Global Series Melbourne to name a few.
We highly recommend Spark and the event management services they provide to assist you in delivering an event to remember”.
Sally Fitzimmons
Senior Project Manager
